Swiss watchmaker Rado has unveiled a new global campaign featuring brand ambassadors Katrina Kaif and Hrithik Roshan, built around the idea that true connection is born from contrast. Released globally in January 2026, the film uses parallel visual worlds to explore balance, precision, and continuity-core values of the brand.
The campaign opens with the two actors in distinctly different environments. Katrina Kaif is set in a light, architectural space characterised by soft curves, muted tones, and controlled symmetry. The environment reflects elegance and restraint, seamlessly integrating the Centrix Diamonds watch into its calm and refined visual language.
In contrast, Hrithik Roshan appears in a rugged, dramatic landscape dominated by volcanic rock formations and darker textures. His setting conveys movement, strength, and exploration, aligning with the bold personality of the Captain Cook High-Tech Ceramic Chronograph, which features prominently in his world.
At the centre of the narrative lies the Rado anchor, used both as a visual motif and a symbolic connector. As the film progresses, the anchor draws the two contrasting spaces closer, eventually merging them into a shared visual plane. This convergence represents balance rather than sameness, reinforcing the idea that harmony can emerge from difference.
Through this cinematic approach, Rado positions contrast as a source of connection, not division. The campaign reflects the brand’s philosophy of blending design precision with emotional storytelling, using two distinct personalities to express a unified vision of timeless craftsmanship and modern elegance.
