Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new AI-generated digital advertising campaign for Nutrica Pro Fitness Peanut Butter, blending technology-led storytelling with a popular viral social media trend. The campaign is designed to resonate with today’s working professionals, highlighting how fitness goals can be sustained even amid hectic work schedules.

The film captures a familiar moment in the modern workplace-the afternoon energy slump. Set in a high-pressure office environment, the narrative opens as productivity begins to dip around 4 PM, a time often associated with fatigue and reduced focus. Instead of positioning fitness as an additional task, the campaign introduces Nutrica Pro Fitness Peanut Butter as a smart nutritional choice that fits seamlessly into daily routines. Portrayed as strategic fuel rather than just a snack, the product helps bridge the gap between tiredness and renewed energy through its protein-rich formulation.

The film concludes with a clear message: peak performance doesn’t need to pause. With thoughtful nutrition choices, staying active and focused can remain part of even the busiest lifestyles.

Commenting on the campaign, Sparsh Sachar, Director and Business Head, FMCG Vertical, Nutrica, said that consistency is often the biggest casualty of a demanding corporate lifestyle. He added that Nutrica Peanut Butter is designed to be a simple, intuitive solution that supports fitness goals without requiring extra time or effort.

Available in Crunchy and Creamy variants, Nutrica Peanut Butter is positioned as a tasty yet nutritious snacking option and is currently available across general trade stores in 14 cities, including Delhi, Mumbai, Pune, and Chandigarh.

The AI-led digital film is live across Nutrica’s social media platforms, including YouTube, Instagram, Facebook, and LinkedIn, amplifying its message through relatable, tech-enabled storytelling.

Video link : https://youtube.com/shorts/gOlQCrMTFmg?si=sHw3wmeen3ZKFDmN