Bank of India has appointed Concept Public Relations (CPR) as its corporate communications partner, with the mandate taking effect immediately. The move marks a strategic step by the public sector bank to strengthen its overall communications framework and sharpen its engagement with key stakeholders.

Under the new mandate, CPR will work closely with Bank of India to develop and execute a more cohesive and impactful communications strategy. This includes shaping a consistent narrative across platforms while ensuring clarity and relevance in the bank’s messaging to media, customers, and the wider financial ecosystem.

As part of the engagement, Concept Public Relations will be responsible for facilitating live and virtual media interactions, issuing press announcements, managing authored articles, and supporting other communication initiatives related to the banking sector in general and Bank of India in particular. The partnership aims to enhance the bank’s visibility and reinforce its positioning in an increasingly competitive and dynamic financial landscape.

Concept Public Relations is part of the Concept Group, one of India’s leading independent communications consultancies. The group offers integrated communication services spanning public relations, digital strategy, brand communications, and reputation management. With its experience across sectors, CPR is expected to bring strategic depth and executional strength to the bank’s communication efforts.

The appointment reflects Bank of India’s focus on building a strong, credible, and future-ready communication approach as it continues to engage with diverse stakeholders, including customers, investors, regulators, and the media.

For Concept Public Relations, the mandate further strengthens its portfolio in the BFSI space, adding another prominent public sector institution to its client roster and reinforcing its role as a trusted communications partner for large, legacy organisations navigating modern communication challenges.