Nike has announced Indian cricket star Shubman Gill as the global ambassador for its latest innovation, Nike Mind 001 mule and Mind 002 sneaker, marking the brand’s first entry into neuroscience-driven footwear. Designed to enhance athletes’ mental readiness alongside physical performance, the Nike Mind range leverages mind-body science by activating sensory receptors in the feet to stimulate key brain areas. This underfoot activation helps athletes stay grounded, focused, and fully present before, during, and after competition.

Shubman Gill embodies the campaign’s ethos, reflecting calmness, discipline, and sharp focus. “As athletes, we know that performance is shaped as much by the mind as by physical training,” Gill said. “Nike’s innovation supports not only the body but also the mental aspect of sport, which is critical to performing at your best.”

Tarundeep Singh, General Manager, Nike India, highlighted Gill’s alignment with the brand’s vision: “He personifies the mindset that Nike Mind promotes-disciplined, sharp, and present-making him a natural fit to introduce this innovation globally. India’s sporting community continues to evolve rapidly, and having athletes like Shubman on the global stage inspires many.”

This is Gill’s second global appearance for Nike, following his participation in the iconic ‘Just Do It’ campaign. Gill added, “Our shared values-authenticity, hard work, and belief in the power of sport-make this collaboration meaningful. I hope it inspires the next generation of Indian athletes to pursue their dreams with confidence.”

The campaign cements Nike’s commitment to innovation that nurtures both physical performance and mental excellence, positioning athletes to perform at their peak in mind and body.