Decathlon India has launched its New Year brand campaign, Movement Is For All, celebrating everyday movement beyond structured fitness routines or performance targets. The campaign highlights how people stay active in ways that fit their lifestyle-whether walking, cycling, stretching, or playing sports at their own pace-emphasizing that movement already exists in daily life.
Conceptualised by Decathlon’s in-house team, the initiative shifts the focus from benchmarks and goals to the simple, familiar actions that make up people’s routines. By positioning movement as something people are already doing, the campaign seeks to inspire engagement in ways that feel personal and achievable, rather than intimidating or goal-driven.
The campaign includes a 30-second film released across digital platforms, showcasing individuals moving in diverse ways and at varying speeds. It concludes with the empowering message: “Movement Is For All.”
Gaudham Ganesh, CMO of Decathlon India, said: “Movement doesn’t begin in gyms or with goals-it’s already part of everyday life. With this campaign, we celebrate that reality and encourage people to start or restart their journey in ways that feel personal. At Decathlon, we support every stage of that journey with accessible products, guidance, and confidence, because movement is truly for everyone.”
Developed internally by Decathlon’s sports practitioners, the campaign aligns with the brand’s broader philosophy of participation, consistency, and cultivating long-term movement habits. It reinforces Decathlon’s commitment to making physical activity inclusive, achievable, and enjoyable for people across all walks of life.
