The Crayons Network has appointed Virakti Rustogi as Vice President – Media, strengthening its integrated media leadership. Based in New Delhi, she will lead the agency’s media division across branches, driving outcome-led, performance-focused strategies across the marketing funnel. With over 20 years of experience across FMCG, consumer durables, D2C and digital platforms, Virakti brings a strong track record of building customised media solutions and long-term client partnerships.