In an industry long defined by tradition and legacy, Palmonas has emerged as a disruptor-redefining how India wears jewellery every day. Positioned in the fast-growing demi-fine jewellery segment, the brand blends contemporary design with affordability, appealing to a new generation that values style, versatility, and self-expression over heirloom-heavy purchases.
Founded in 2022, Palmonas encountered the classic challenges of a new-age consumer brand. Building trust in a category closely tied to purity, permanence, and gold weight was a significant hurdle. Educating consumers about plated and demi-fine jewellery, while maintaining consistent quality and transparent pricing, required time and precision. Like many D2C brands, Palmonas also invested heavily in brand-building before reaching profitability, while navigating supply chain complexities and scaling pressures.
A key inflection point came with rising consumer adoption and growing brand visibility. This momentum was further amplified when actor Shraddha Kapoor joined the brand as co-founder, strengthening credibility and cultural relevance. The impact quickly translated into business growth. Palmonas is projected to close FY25 with revenues of around ₹35 crore and has already fulfilled over 6.5 lakh orders across India-clear markers of scale and acceptance. In 2025, the brand raised ₹55 crore in Series A funding, valuing it at approximately ₹500–550 crore.
Looking ahead, Palmonas is focused on expansion-deepening its omnichannel presence, opening offline stores, broadening product categories, and exploring international markets. As Indian jewellery consumption evolves, Palmonas is well positioned to lead the shift toward accessible luxury.
From challenger brand to category builder, Palmonas’ journey highlights how modern Indian brands are reshaping even the most traditional industries.
