Spykar has unveiled a powerful digital campaign to mark Republic Day, spotlighting Indian changemakers who embody resilience, grit, and progress. Part of the brand’s ongoing Daur Apna Hai initiative, the campaign is being released as a three-film series across social media platforms, reinforcing Spykar’s connection with contemporary Indian ambition.

The campaign features three accomplished individuals from diverse fields-motocross champion Rustom Kersi Patel, Para pistol shooter Srishti Arora, and dancer-choreographer Mohan Pandey. Each film delves into their personal and professional journeys, tracing their paths from early struggles to global recognition. Through intimate storytelling, the films highlight not just success, but the perseverance, discipline, and mindset required to overcome obstacles.

At its core, the campaign draws parallels between the brand’s philosophy and the spirit of a rising India. By showcasing achievers who defied limitations and carved their own lanes, Spykar reinforces Daur Apna Hai as more than a slogan-it is positioned as a way of thinking that celebrates self-belief and forward momentum.

Commenting on the initiative, Sanjay Vakharia, CEO and co-founder of Spykar, shared that the campaign reflects India’s evolution and the stories of individuals who succeeded despite stacked odds. According to him, these narratives resonate deeply with Spykar’s identity and its belief in celebrating authentic journeys.

The first film from the series has already been released, while the remaining two are scheduled to go live on January 24 and January 25. With this campaign, Spykar blends national pride with purpose-driven storytelling, using Republic Day as a moment to honour modern Indians shaping the country’s global presence.