Marico has reported a strong performance in the third quarter of FY26, marked by higher investments in brand building and robust topline growth. The FMCG major’s advertising and promotion spends rose 14.7% year-on-year to Rs 336 crore in Q3, compared to Rs 293 crore in the same period last year. On a sequential basis, ad spends dipped marginally by 2.6% from Rs 345 crore in Q2.

Revenue from operations for the quarter stood at Rs 3,537 crore, registering a 27% year-on-year increase. The growth was driven by an underlying volume growth of 8% in the India business, while the international business delivered 21% constant currency growth.

Marico’s India revenues grew 28% YoY to Rs 2,681 crore, aided by improving volume trends and pricing interventions across key portfolios over the past year to offset inflationary pressures. While e-commerce and quick commerce continued to lead growth, traditional trade also saw improved traction. The company reported strong offtake growth, with over 95% of its business gaining or sustaining market share and around 80% gaining or sustaining penetration on a MAT basis.

International operations maintained momentum with broad-based double-digit growth across markets. Vietnam and South Africa showed a strong rebound following targeted initiatives, while Bangladesh, MENA and exports also delivered healthy growth.

Commenting on the performance, MD & CEO Saugata Gupta said the quarter reflected the strength of Marico’s operating model and agile execution. He added that the company expects healthy volume growth to continue, with profitability improving as input cost pressures ease.

Across categories, Parachute Rigids saw stable underlying volumes, Value-Added Hair Oils gained market share, and Premium Personal Care and digital-first brands continued to scale, reinforcing Marico’s growth outlook for the remainder of FY26.