As excitement mounts for the ICC Men’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) has rolled out a nationwide brand campaign titled ‘Deewane India ka Deewana Humsafar’, under Hyundai Motor Company’s multi-year Premier Partnership with the International Cricket Council (ICC). The campaign celebrates India’s deep-rooted passion for cricket while reinforcing Hyundai’s long-standing emotional bond with Indian consumers.
Designed as a high-impact, integrated initiative, the campaign brings together sport, mobility and fandom through mass media, digital platforms, dealership activations and on-ground experiences. From ICC-themed car displays and immersive fan moments to test-drive contests and customer-centric engagements, the rollout captures the collective “deewanapan” that defines cricket in India.
Fronted by Hyundai’s brand ambassador Shah Rukh Khan, the campaign film strengthens the brand’s association with cricket and the ICC. Directed by filmmaker Vasan Bala, the film draws on 1990s nostalgia by reimagining the iconic song “Yeh Dil Deewana” from Pardes, blending emotion, togetherness and fandom to strike a powerful cultural chord.
Anchored in the insight that India doesn’t just watch cricket but lives it, the narrative portrays Hyundai as a constant companion during moments when the nation pauses for the game. The campaign also mirrors Hyundai’s 30-year journey in India, rooted in trust, innovation and a deep understanding of Indian aspirations.
The 360-degree rollout spans television, radio and digital platforms, with HMIL also serving as the co-powered presenter of the ICC Men’s T20 World Cup 2026 on JioHotstar Connected TV. At its core is the ‘Cricket ka Sabse Bada Deewana’ UGC contest, offering fans a chance to win an all-expense-paid trip to witness a World Cup match-further amplifying engagement and cricket fervor nationwide.
