Sociowash has been appointed as the digital-to-consumer (D2C) media agency for AGEasy, the phygital D2C venture of Antara Senior Care. The mandate includes media planning and digital advertising, with a focus on enhancing the brand’s online visibility, engagement and overall digital presence.
As part of the partnership, Sociowash will oversee the strategy and execution of AGEasy’s D2C media campaigns across digital platforms. The agency will work closely with the brand to support its product portfolio, sharpen messaging priorities and drive meaningful consumer engagement through targeted online initiatives.
Launched in 2023, AGEasy operates in the senior wellness segment, offering a wide portfolio of more than 85 products across over 180 SKUs. The brand’s range addresses multiple aspects of senior care, including joint and lung health, fall prevention, assisted mobility and everyday wellness solutions. AGEasy primarily follows a direct-to-consumer distribution model, blending physical and digital touchpoints to better serve senior citizens and their families.
Commenting on the collaboration, a spokesperson from Sociowash said the partnership presents an opportunity to build a purpose-led brand narrative that genuinely improves lives. The agency aims to create a strong and empathetic digital voice that resonates not only with seniors but also with caregivers and family members, fostering conversations around health, independence and quality of life.
AGEasy echoed this sentiment, stating that its vision is to empower seniors with reliable, everyday products that help them lead fuller, healthier and more independent lives. The brand highlighted that Sociowash’s integrated digital capabilities and storytelling approach align well with its mission to make wellness solutions accessible and trusted.
The win further strengthens Sociowash’s growing client portfolio, which spans consumer-focused and service-led brands across categories, reinforcing its position in the D2C and purpose-driven marketing space.
