Radio Mirchi has been named the exclusive private FM radio partner for official live score updates of the ICC Men’s T20 World Cup 2026, scheduled to take place from February 7 to March 8. The association strengthens Mirchi’s presence in live sports broadcasting, particularly in cricket, which continues to command massive listener engagement across India.
As part of the partnership, Mirchi will deliver real-time match updates and curated audio coverage across its FM stations and digital platforms nationwide. The coverage will include live scores, key match moments, on-ground reporting and the electrifying stadium atmosphere, bringing the excitement of the tournament directly to listeners.
Mirchi’s radio presenters will be stationed at select match venues, providing first-hand insights, live inputs and match-day observations. This on-ground presence enables the network to offer listeners an immersive experience, capturing not just the scoreline but also the emotion, energy and buzz surrounding the matches. The initiative is aimed at reaching audiences who want to stay connected to the action while commuting or multitasking.
The audio and digital audio rights for the ICC Men’s T20 World Cup 2026 have been licensed by Channel 2 Group Corporation, the official rights holder for the tournament. Through this licensing agreement, Entertainment Network India is authorized to broadcast authenticated match updates across its radio and digital properties within the licensed territory.
Featuring teams from across the globe, the ICC Men’s T20 World Cup 2026 will be played across multiple venues over a month-long period. With this partnership, Radio Mirchi is set to play a key role in amplifying the tournament’s reach, offering cricket fans timely, credible and engaging audio coverage throughout the event.
