Sonata has unveiled its latest brand film, Watch Out For Us, aimed at connecting with young, aspirational consumers and reflecting the evolving mindset of a new generation. The campaign captures themes of ambition, momentum and self-belief, positioning the watch brand as a companion for individuals who are actively shaping their own success stories.

The film follows three protagonists as they navigate personal goals and milestones, portraying everyday moments of hustle and determination. Set against a high-energy, rap-led soundtrack, the narrative mirrors contemporary youth culture and the confidence of emerging achievers. Through fast-paced visuals and bold storytelling, the campaign celebrates progress, resilience and the drive to move forward on one’s own terms.

With Watch Out For Us, Sonata continues its ongoing brand evolution as a value-led fashion watch brand. The campaign reinforces the brand’s focus on relevance and accessibility, while aligning with modern aspirations and the cultural pulse of young India. By spotlighting relatable journeys rather than extraordinary success alone, Sonata aims to resonate with consumers who value self-made progress and authenticity.

Commenting on the campaign, Ranjani Krishnaswamy, Chief Marketing Officer, Analog Watches at Titan Company, said that Sonata’s transformation over the past year has been intentional, reflecting the mindset of a generation that is ambitious, self-assured and redefining what success looks like. She added that as a value-driven fashion watch brand, Sonata’s strategy is rooted in being relevant, accessible and aspirational, while enabling the journeys of emerging achievers.

The campaign positions Sonata as a credible and contemporary choice for India’s next wave of growth consumers, reinforcing its role as a brand that not only reflects youthful ambition but also supports it at every step.