FMCG major Marico has announced a strategic investment in Cosmix Wellness Private Limited, acquiring a 60% stake in the digital-first functional wellness brand for ₹226 crore. The move marks a significant step in Marico’s efforts to deepen its presence in the fast-growing premium nutrition and wellness segment.
Under the transaction, Marico will acquire 60% of Cosmix Wellness’ paid-up share capital from its founders for an aggregate consideration of ₹225.67 crore. The company said the acquisition adds a differentiated, functional wellness proposition to its portfolio, aligned with evolving consumer preferences for science-backed, premium nutrition products.
Marico has also retained the option to acquire the remaining stake in Cosmix after the completion of FY29. The valuation for the balance stake will be determined at a later stage and will be linked to the achievement of specific performance milestones.
Founded in Bengaluru, Cosmix Wellness has witnessed rapid growth over the past three years. The company reported a turnover of ₹50.93 crore in FY25, up from ₹24.32 crore in FY24 and ₹5.39 crore in FY23, reflecting strong traction in the digital-first wellness space.
The acquisition aligns with Marico’s broader strategy of building and scaling a portfolio of digitally native brands. In recent years, the company has expanded its digital ecosystem through investments in brands such as Plix, True Elements, Beardo and Just Herbs, enabling cross-category synergies and deeper consumer engagement.
Best known for Parachute coconut oil, Marico has increasingly focused on premiumization and direct-to-consumer channels to drive growth amid shifting FMCG consumption patterns. With Cosmix, the company aims to strengthen its footprint in functional wellness while tapping into the growing demand for premium, purpose-led nutrition brands.
