Dove India has partnered with Netflix and Shondaland’s global hit series Bridgerton to introduce a limited-edition beauty collection, timed with the premiere of Season 4 on January 29, 2026.
The Dove x Bridgerton collection reimagines everyday self-care through a lens of romance and opulence inspired by the world of the Ton. Featuring bespoke packaging, Dove’s signature nourishing formulations, and two exclusive fragrances, the range blends sensorial indulgence with the brand’s long-standing positioning around real beauty and self-expression.
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Sairam Subramanian, Vice President, Hair Care, Hindustan Unilever Limited (HUL), said the collaboration reflects a broader shift in the beauty category, where global pop culture and immersive storytelling influence consumer engagement. He added that the launch brings an international, real-time cultural moment to Indian consumers while staying accessible and relevant.
Vipul Mathur, Executive Director, Personal Care, HUL, noted that the limited-edition range aims to transform everyday care rituals into indulgent experiences. Inspired by Bridgerton’s royal aesthetic, the collection combines luxurious textures and distinctive fragrances, placing Dove at the centre of a global pop-culture collaboration.
The range introduces two signature scents: Moonlit Masquerade, featuring hydrangea, eucalyptus and warm musk, and Raspberry Rendezvous, a gourmand blend of raspberry, rose, peony and whipped cream.
Available across a curated selection of body wash, shampoo and hair mask variants, the collection retains Dove’s core promise of nourishment while tapping into the cultural appeal of one of Netflix’s most popular franchises.
