Myntra’s quick-commerce platform, M-Now, has unveiled a new Valentine’s Day campaign that moves beyond conventional romance to spotlight everyday expressions of love. The campaign reframes Valentine’s Day as a celebration of friendships, family bonds and spontaneous gestures, all made possible through M-Now’s speed and convenience.
At the heart of the campaign are three light-hearted, slice-of-life films that portray relatable moments where love appears in unexpected forms. Steering clear of traditional Valentine’s tropes, the films blend humor and warmth to reflect modern relationships, with M-Now playing a seamless supporting role in thoughtful gifting.
The first film captures two roommates navigating heartbreak and friendship in the lead-up to Valentine’s Day, where a simple gesture enabled by quick delivery turns the moment into a celebration of bromance. The second film focuses on a mother’s quiet intuition as she acknowledges her son’s unspoken Valentine plans with a timely gift. The third film spotlights a Myntra delivery partner who receives an unexpected Valentine’s surprise at his own doorstep, reinforcing the idea that love often arrives subtly.
Commenting on the campaign, Abhishek Gour, senior director of Brand at Myntra, said the initiative reflects how expressions of love are evolving, while reinforcing M-Now’s role in addressing time-sensitive gifting needs through warm, relatable storytelling. Ira G, chief creative officer at Toaster INSEA, added that the campaign deliberately showcased different forms of love, anchored by the line “Pyaar baantte chalo.”
Alongside the films, Myntra has launched a dedicated Valentine’s storefront on M-Now, offering over 10,000 styles across 600+ brands, catering to both planned and last-minute gifting across cities and categories.
