Zydus Wellness’ nutritional drink brand, Complan, has appointed Indian cricket prodigy and youngest centurion, Vaibhav Sooryavanshi, as its new brand ambassador. The association marks a strategic step to deepen the brands connect with today’s evolving children’s nutrition landscape and is anchored by the launch of Complan’s new national campaign, ‘Thoda Plan, Thoda Complan’.

The campaign builds on Complan’s long-standing belief that big dreams are achieved through everyday discipline, thoughtful planning, and the right nutritional support. Vaibhav’s journey mirrors this philosophy closely. From early morning practice sessions to competing against older players, his rise has been shaped by consistency, preparation, and the unwavering support of his mother-elements that form the emotional and strategic core of the campaign.

Tarun Arora, CEO, Zydus Wellness, highlighted that as parental expectations from children’s nutrition evolve, Complan remains focused on delivering credible, science-backed solutions that support holistic development. Vaibhav’s disciplined approach to growth, he noted, reflects Complan’s commitment to building sustainable physical and cognitive foundations in children.

Over the years, Complan has evolved from being perceived primarily as a growth drink to positioning itself as a holistic nutrition partner that supports long-term preparedness. This shift aligns with modern parenting priorities that value all-round development over quick wins.

The campaign comes alive through an integrated rollout, led by a television commercial inspired by Vaibhav’s real-life story. The film captures his rigorous routines, focus, and resilience, with his mother and Complan portrayed as constant pillars of support. Supported by digital films and influencer collaborations, ‘Thoda Plan, Thoda Complan’ reinforces Complan’s renewed promise-to fuel ambition with preparation, purpose, and complete nutrition.