Mother’s Recipe has unveiled a digital-first recipe video series that reimagines Korean-inspired dishes for Indian home kitchens, using its range of Chinese sauces. Designed to be quick, simple, and approachable, the series targets home cooks who want to experiment with global flavors without the intimidation of complex techniques or hard-to-find ingredients.
The initiative taps into the rising popularity of Korean cuisine in India-fueled by food delivery apps, social media, and pop culture-while staying true to Mother’s Recipe’s core promise of care-driven home cooking. Instead of chasing strict authenticity, the brand positions familiarity as the gateway, using everyday Indian kitchen staples and vegetarian adaptations to make Korean food feel doable.
Built around the idea ‘MOM-FU: Maa ka pyaar in a Korean avatar’, the series features five recipes: Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice, and Korean Veg Dakgalbi. Each dish uses a curated mix of Mother’s Recipe sauces such as soya bean sauce, garlic chilli sauce, red and green chilli sauces, desi Szechwan sauce, and chilli vinegar-turning sauces into flavour shortcuts rather than add-ons.
The content format focuses on step-by-step guidance aimed at first-time cooks, prioritising ease, speed, and repeatability. By replacing meat-based Korean staples with vegetarian alternatives, the brand aligns global inspiration with local food habits, making experimentation less risky and more inviting.
Sanjana Desai, executive director, Mother’s Recipe, noted that while the emotional core of home cooking remains care, flavour aspirations are evolving-especially among younger consumers keen to explore international cuisines at home.
Distributed across digital and social platforms, the campaign is supported by short-form videos, recipe visuals, and product-led assets. With this series, Mother’s Recipe smartly reinforces its relevance by blending global curiosity with everyday Indian comfort-making world flavours feel right at home.
