Casio India has unveiled its latest campaign, Never Just One, spotlighting the new AQ-240 model from its iconic Vintage watch portfolio. Part of the brand’s broader FUTURE CLASSICS lineup, the series blends Casio’s rich design heritage with a renewed sense of nostalgia tailored for contemporary consumers.
Long admired across generations, Casio’s Vintage watches continue to resonate strongly with Gen Z and millennials. The Never Just One campaign taps into this cultural relevance by celebrating a generation that refuses to be boxed into a single identity. Rooted in the idea of constant reinvention, the AQ-240 is positioned as a symbol of duality-where past and present, analog and digital, coexist effortlessly.
Set against the backdrop of urban youth culture, the campaign film uses bold, expressive visuals to reflect the fluid fashion choices and evolving lifestyles of young India. The watch is portrayed as a versatile accessory that adapts seamlessly across moods, moments, and personas, reinforcing the campaign’s central message of self-expression without limits.
At the heart of the AQ-240 is its distinctive dual-display dial, combining traditional analog hands with a digital interface. The radiant sun-ray finish adds visual depth, while the retro TV-shaped digital window lends the watch its signature vintage character. Available in silver, blue, and gold variants, the AQ-240 is designed to appeal to style-conscious consumers seeking both individuality and versatility.
Commenting on the campaign, Takuto Kimura, Managing Director, Casio India, noted that the series reflects a generation that is dynamic, diverse, and constantly redefining itself. Conceptualised by Homegrown and directed by Varsha Patra, the campaign employs abstract yet impactful storytelling to mirror Gen Z’s multifaceted identities, reinforcing Casio’s legacy of innovation while staying deeply attuned to modern cultural rhythms.
