Cars24 has unveiled a refreshed brand identity, marking a defining moment in its evolution from a fast-scaling transaction platform to a holistic car ownership ecosystem. The rebrand reflects the company’s growing focus on long-term relationships, trust, and continuity in a category traditionally driven by urgency and one-time interactions.
Founded in 2015, Cars24 entered a fragmented and opaque market that demanded immediate attention. Its original all-caps identity, CARS24, was intentionally bold and assertive, designed to cut through resistance and drive rapid adoption. As the company matured, however, customer behavior began to shift. What started as a single-use platform increasingly became a recurring touchpoint as users returned at different life stages—moving cities, growing families, or reassessing mobility needs.
According to founder and CEO Vikram Chopra, the refreshed identity reflects this shift in role and responsibility. Moving from CARS24 to Cars24, the brand adopts sentence case to signal confidence, maturity, and a calmer presence. The change underscores a brand that no longer needs to be loud to be heard, choosing instead to show up consistently and earn trust over time.
At the heart of the new identity is an open circular logo, designed to represent continuity rather than completion. The form mirrors the real-life journey of car ownership-where vehicles change hands, value evolves, and needs remain fluid. The open circle signals movement, flexibility, and ongoing relevance rather than closure.
Complementing the logo is an updated colour palette, with a brighter, “younger blue” replacing the earlier shade. The refreshed hue reflects approachability and attentiveness, reinforcing the belief that credibility can coexist with warmth at scale.
Developed over more than 1,200 hours of design and iteration, the new identity is built for longevity and adaptability. It supports Cars24’s long-term vision of Better Drives, Better Lives-helping consumers make smarter car decisions while building systems that evolve alongside their changing needs.
