mPokket has marked a decade of operations with a new brand film titled “Why Can’t Life Be a Perfect Ten”, spotlighting the aspirations, choices, and challenges of young Indians. The film captures everyday moments where individuals balance goals, responsibilities, and finances, emphasizing how timing, access, and support shape outcomes.
Through a simple, relatable narrative, the film reflects on the gaps between ambition and reality, resonating with audiences navigating careers, education, and personal growth. It portrays situations familiar to young people, illustrating how small interventions or timely opportunities can make a meaningful difference in pursuing life goals.
Gaurav Jalan, founder and CEO of mPokket, said, “Today’s young Indians constantly reflect on their goals and wonder how to move closer to the life they envision, even if it never feels like a perfect ten. What often stands in the way is access, timing, and the confidence to take the next step. This campaign celebrates those everyday moments where the right support enables progress, opportunity, and the freedom to move forward with confidence.”
The campaign continues mPokket’s ethos of understated storytelling, focusing on lived experiences to connect deeply with young audiences. Rolled out across digital platforms, it aims to engage users nationwide while reinforcing mPokket’s brand narrative: understanding evolving aspirations, supporting ambition, and empowering young Indians to take control of their financial and personal journeys.
With this film, mPokket not only commemorates 10 years in the market but also strengthens its positioning as a partner in enabling progress, opportunity, and confidence for India’s next generation.
