AI.com made a high-impact entry into the public consciousness with a Super Bowl 60 commercial that did more than just grab eyeballs-it crashed its own website. The 30-second spot, aired during the fourth quarter, marked the official launch of the platform and signalled a bold ambition: bringing AI agents into everyday consumer use.
Owned by Kris Marszalek, co-founder and CEO of Crypto.com, AI.com represents his next mass-market bet-this time on artificial intelligence. While Marszalek continues to lead Crypto.com, AI.com is being positioned as a standalone platform focused on accelerating the arrival of Artificial General Intelligence (AGI).
The visually striking ad featured glowing orbs merging into the AI.com logo, paired with the provocative message, “AGI is coming.” Viewers were encouraged to visit the website and claim personal AI handles. A playful nod to industry heavyweights followed, with usernames like AI.com/Sam, Mark and Elon flashing on screen-widely interpreted as references to leading AI CEOs.
The response was immediate and overwhelming. Traffic surged beyond expectations, temporarily crashing the site. Marszalek later acknowledged the scale of interest on social media, calling the demand unprecedented.
At its core, AI.com enables users to create personal AI agents capable of operating autonomously across software tools. These agents can organise work, send messages, execute tasks, build projects and continuously improve by developing missing capabilities. Improvements made by one agent are shared across the network, increasing overall functionality.
With future use cases spanning trading, workflow automation, scheduling and even profile management, AI.com is betting big on decentralized, secure and scalable AI agents-positioning itself at the intersection of hype, utility and mainstream adoption.
