Creativefuel has secured the social media and digital mandate for Priyagold, marking the beginning of a strategic year-long partnership aimed at strengthening the FMCG brand’s digital footprint across platforms. The collaboration signals Priyagold’s intent to evolve its online presence while staying rooted in the legacy that has made it a familiar name in Indian households.
As part of the mandate, Creativefuel will spearhead Priyagold’s end-to-end social media strategy, including content creation, digital storytelling, and community-led engagement. The agency will also handle digital media planning and buying, ensuring that brand narratives are amplified through a balanced mix of performance-led execution and long-term brand building.
The partnership is focused on creating a consistent, audience-first digital ecosystem-one that aligns with changing consumer behaviour while remaining true to Priyagold’s core values. By leveraging platform-native formats and culturally relevant storytelling, the collaboration aims to make the brand more present, relatable, and engaging in everyday digital conversations.
Creativefuel’s appointment reflects Priyagold’s emphasis on working with partners who deeply understand internet culture and the dynamics of always-on digital communities. The agency’s experience in building scalable digital ecosystems for large consumer brands played a pivotal role in securing the mandate.
From a brand strategy standpoint, the move underscores Priyagold’s recognition that relevance in today’s market is driven by consistency, cultural insight, and sharp media execution. As the brand steps into 2026, this partnership positions Priyagold to strengthen consumer connections across generations-this time through meaningful, measurable, and modern digital storytelling.
