Skybags, the youth-focused luggage and backpack brand from VIP Industries Limited, has announced its partnership with Chennai Super Kings (CSK) as the franchise’s Official Luggage Partner for the 2026 season. The association marks Skybags’ strategic entry into sports marketing, beginning with cricket-India’s most passionately followed sport.
As part of the collaboration, Skybags has launched a special range of officially licensed CSK luggage and backpacks. The co-branded collection draws inspiration from CSK’s iconic identity, blending team colours and design cues with Skybags’ contemporary aesthetic. Designed for today’s constantly mobile consumers, the range aims to combine functionality, style, and fandom in equal measure. Prices start at ₹4,590 for luggage and ₹1,999 for backpacks.
The partnership strengthens VIP Industries’ focus on engaging young, aspirational consumers through high-impact cultural platforms. Throughout the 2026 season, Skybags will be integrated across CSK’s fan engagement initiatives, while the co-branded merchandise will remain available across retail channels even after the season concludes.
Atul Jain, Managing Director and CEO of VIP Industries Limited, highlighted that cricket’s deep cultural relevance and CSK’s values of consistency, excellence, and talent development align naturally with the Skybags brand ethos. He added that this partnership represents the first step in a broader sports-led brand strategy.
KS Viswanathan, Managing Director of CSK, welcomed Skybags to the franchise, noting that the association offers fans another meaningful way to express their loyalty and engage with the team.
Available across 500+ retail outlets, major e-commerce platforms, and CSK’s digital properties, the Skybags x CSK range reflects the brand’s ambition to grow alongside India’s rapidly evolving sports ecosystem while staying rooted in consumer-centric innovation.
