Story TV, a microdrama-focused content platform in India, has announced the appointment of Indian cricketer Yuzvendra Chahal as its Chief Story Officer. The move signals the platform’s intent to deepen its creative playbook and expand its storytelling footprint across genres.

In his new role, Chahal will collaborate closely with the Story TV team to co-create and develop fresh microdrama concepts. His involvement will span multiple genres, including romance, sports, and thrillers-areas that align closely with the platform’s young, digital-first audience. While Story TV has not yet disclosed the full scope of his responsibilities, the company stated that further details will be revealed in the coming months.

Story TV positions itself as a dedicated microdrama platform, catering to short-form, high-engagement storytelling formats designed for mobile consumption. The platform currently features a library of over 600 microdramas, covering a wide range of themes and narrative styles. With audience attention spans shrinking and snackable content gaining traction, microdramas have emerged as a fast-growing content format in India’s digital entertainment ecosystem.

Chahal’s appointment reflects a broader trend of content platforms bringing in high-profile personalities to shape creative direction and build stronger cultural relevance. Known for his on-field strategy, off-field wit, and strong social media presence, Chahal brings a mix of mass appeal and contemporary pop-culture influence to the role.

By onboarding a sporting icon as Chief Story Officer, Story TV aims to blur the lines between entertainment, sports, and storytelling, while strengthening its brand recall among younger viewers. The move underscores the platform’s ambition to innovate within the microdrama space and create stories that resonate across formats, genres, and audiences.