PNG Jewellers has rolled out a new brand campaign featuring actor Ranbir Kapoor, as the 194-year-old jewellery house looks to reinforce its legacy while signaling its ambitions for national expansion. Conceptualized by AdVinciCode, the integrated campaign blends heritage-led storytelling with a forward-looking narrative aimed at newer, younger audiences across India.

At the heart of the campaign is a storytelling-driven brand film that traces PNG Jewellers’ journey from its origins in Sangli to its evolution into a multi-store, multi-format jewellery brand. The film highlights how the brand, under the leadership of Dr Saurabh Gadgil, chairman and managing director, has consistently adapted to changing times while staying rooted in trust, craftsmanship and credibility.

While PNG Jewellers continues its long-standing association with Madhuri Dixit, the inclusion of Ranbir Kapoor adds a contemporary dimension to the brand’s story. His presence helps bridge generations, aligning the jeweller’s deep-rooted heritage with the aspirations of modern Indian consumers. The narrative also brings focus to the brand’s expansion through its sister brands, Lifestyle and Silvostyle, reinforcing the idea that legacy is not static, but built through continuous progress and reinvention.

Commenting on the campaign, Dr Saurabh Gadgil said the initiative reflects PNG Jewellers’ journey as it enters a new phase as a listed company, while remaining committed to its core values. Hemant Chavaan, head of marketing, e-commerce and CSR, added that the objective was to position PNG Jewellers as both one of India’s oldest and fastest-growing jewellery brands, balancing tradition with modern relevance.

The campaign is being rolled out across television, digital and social platforms, supported by an integrated media strategy designed to drive national reach, engagement and brand recall.