Media Corridors, a branding and communications agency, has been appointed to manage the public relations and branding mandate for GADOTT, the premium bath and wellness brand from VMS Bathware. The partnership marks a strategic step in strengthening GADOTT’s presence within India’s luxury bathware and interior design ecosystem.
Positioned in the high-end bathware segment, GADOTT blends European design sensibilities with Indian craftsmanship. As the second brand from VMS Bathware, it aims to cater to discerning consumers seeking refined aesthetics, functionality, and elevated wellness experiences in their living spaces.
Under the mandate, Media Corridors will lead GADOTT’s brand strategy, public relations, media outreach, and integrated communication initiatives. The focus will be on building visibility and credibility among premium consumers, architects, interior designers, and key trade stakeholders. Through targeted storytelling and design-led communication, the agency will work towards establishing GADOTT as a distinctive and aspirational name in the luxury bathware category.
Media Corridors’ appointment builds on its earlier collaboration with VMS Bathware for the launch of Grafdoer, another brand in the group, which included a television commercial featuring actor Karishma Sharma. The successful execution of that mandate played a role in extending the partnership to GADOTT.
Commenting on the association, Vinay Jain, Founder and Managing Director, GADOTT, said that as the brand scales in the premium segment, partnering with an agency experienced in strategic brand building was essential. He added that Media Corridors’ understanding of the category and prior work with VMS Bathware inspired confidence.
Ayushi Arora Gulyani, Founder and CEO, Media Corridors, noted that GADOTT’s blend of global design excellence and Indian craftsmanship offers strong storytelling potential. She added that the mandate aligns with the agency’s 2026 focus on collaborating closely with premium brands and professionals across the architecture and interior design landscape.
