Hero MotoCorp, in collaboration with creative agency FCB Interface, has unveiled a visually striking new campaign for its next-generation motorcycle, Glamour X. The film presents a futuristic narrative that blends technology, emotion, and nostalgia, telling a dreamy tale of ‘first love’ set to the iconic melody of Pehla Nasha.

The campaign film is set in a futuristic world where a robot is captivated by the design and advanced features of Glamour X. Through this imaginative storyline, the brand positions the motorcycle as more than just a mode of transport-portraying it as an object of desire that transcends time and technology. The narrative cleverly merges innovation with human emotion, reinforcing Hero MotoCorp’s role in shaping the future of mobility.

Positioned as India’s most futuristic 125cc motorcycle, Glamour X comes equipped with category-first features and advanced technology, including cruise control. With this launch, Hero MotoCorp aims to redefine the 125cc segment-traditionally seen as purely economical-into a more sophisticated, feature-rich category that balances innovation with accessibility. The motorcycle reflects the brand’s long-standing commitment to bringing cutting-edge technology to a wider audience at accessible price points.

Commenting on the campaign, Aashish Midha, Head of Marketing at Hero MotoCorp, said that Glamour has been an iconic part of the company’s portfolio for years. He added that Glamour X represents a bold evolution of the brand, and the futuristic love story captures just how advanced and aspirational the motorcycle has become-even compelling enough for a robot from the future to fall in love with it.

The campaign is currently live across television and digital platforms and is being amplified during the Men’s T20 World Cup, ensuring extensive reach and visibility. With Glamour X, Hero MotoCorp sets a new benchmark for innovation in the 125cc segment, bringing future-ready mobility to today’s riders.