Tuco Kids has launched its latest campaign, “Would You Let Your Child…?”, featuring filmmaker and choreographer Farah Khan, to spotlight the importance of age-specific skincare for children. The campaign questions the common practice of using adult skincare products on young skin, urging parents to rethink everyday choices.

The ad uses relatable and humorous scenarios, asking whether parents would allow their children to drink beer, drive a car, or get married-before connecting the conversation to skincare. Farah Khan’s interactions with her cook, Dilip, add a light-hearted, conversational tone, with lines like: “Arre yaar… Yeh brand mere bachche jab chhote the tab laana chahiye tha… aur tu ab yeh brand laa raha hai,” emphasizing the frustration many parents feel about the lack of suitable options.

The campaign underscores that children’s skin needs tailored formulations to protect against sun, sweat, and pollution. Tuco Kids’ range includes skincare and haircare kits enriched with natural ingredients like reetha, amla, turmeric, and kesar, designed specifically for young skin.

Commenting on the initiative, co-founders Aishvarya Murali and Chanakya Gupta said, “Farah’s authenticity brings the campaign to life. She speaks as a mom who wished better options existed for her own children. This campaign starts an honest conversation about what we are putting on children’s skin and why age-appropriate care matters.”

Through this campaign, Tuco Kids positions itself as a thoughtful, parent-focused brand that blends natural ingredients with awareness, encouraging families to make safer, more informed skincare choices for their children.