Sapphire Media has been appointed to handle advertising sales and marketing for CTV Scale, marking a significant move in the evolution of Connected TV (CTV) advertising in India. Under this mandate, Sapphire Media will lead brand partnerships, advertiser outreach, and strategic monetization initiatives aimed at driving wider adoption of high-impact CTV solutions among brands and agencies.

The mandate will be spearheaded by Sapphire Media’s leadership team, including Mahesh Krishnan and Amardeep Singh, who collectively bring over three decades of experience across media sales, digital platforms, branded content, and emerging advertising technologies. Their expertise spans collaborations with leading broadcasters, digital platforms, and marquee brands, with a strong track record of building scalable revenue models and driving innovation in premium advertising environments.

CTV Scale is a Connected TV-first advertising platform designed to bridge the gap between television-like impact and digital precision. By aggregating high-quality CTV inventory, the platform enables advertisers to reach lean-back, high-attention audiences on large screens, supported by advanced targeting, robust measurement, and brand-safe environments.

As viewer consumption continues to shift toward streaming and on-demand content, CTV Scale positions itself as a comprehensive solution for advertisers looking to scale their Connected TV presence with transparency, flexibility, and performance-driven outcomes. Its offering includes large-screen storytelling, frequency control, enhanced measurability, and scalable access across multiple content ecosystems.

The partnership between Sapphire Media and CTV Scale is expected to play a pivotal role in shaping how brands approach Connected TV advertising in India, delivering smarter media planning, improved ROI, stronger brand recall, and seamless campaign execution across platforms.