Allana Pet Solutions (APS) has expanded its dog nutrition portfolio with the launch of Bowlers Champion, a new sub-brand under its existing Bowlers range. Designed for active and high-energy dogs, the new line is endorsed by Indian cricketer Shubman Gill.
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Positioned as a performance-focused nutrition option, Bowlers Champion is formulated to support stamina, muscle strength and overall vitality. The company states that the range is aimed at dogs requiring enhanced nutritional support to maintain activity levels and endurance.
The packaging takes inspiration from the Indian cricket jersey, incorporating sporty colours and dynamic design elements that reflect energy, resilience and competitive spirit. The visual identity reinforces the performance-driven positioning of the product.
The launch campaign includes a digital film featuring Gill, drawing parallels between an athlete’s disciplined preparation and the importance of proper nutrition in maintaining canine fitness. The communication highlights how balanced nutrition can contribute to strength and sustained performance.
Commenting on the launch, Manish Bandlish, Managing Director, Allana Consumer Products, said the range was developed to address evolving lifestyle needs among pet parents. He noted that Bowlers Champion is scientifically formulated, vet-validated and designed to remain affordable, aligning with the company’s long-term vision of strengthening everyday pet care solutions in India.
Bowlers Champion is priced starting at Rs 199 for a 1 kg pack and will be available across pet specialty stores as well as general trade outlets nationwide.
