Rolled out across Mumbai, Chennai and Ahmedabad, the initiative celebrates how India truly experiences T20 cricket
Faasos has unveiled a cricket-led campaign during the ongoing T20 season in partnership with Coca-Cola India. The initiative captures the passion, noise and shared emotions that define how fans across the country experience T20 cricket.
Built around the insight that T20 matches momentarily take over households and social circles, the campaign taps into the drama, humour and quirks that surface on match days. From loud celebrations to anxious silences, Faasos positions itself as a natural companion to these high-voltage moments.
In Mumbai, the brand introduced a playful ‘Slap Hand Freebie’-a fun prop that lets fans theatrically react to on-field highs and lows. Meanwhile, in Chennai and Ahmedabad, deliveries on match days come with a ‘Match Day Apology Card,’ giving fans a light-hearted way to apologise in advance for the inevitable cheering, shouting or distraction.
Recognising India’s deep-rooted cricket superstitions, Faasos has also rolled out ‘Special Match Day Ritual Combos’. The idea encourages fans to make their favourite Wrap and Coke part of their personal good-luck routine-ordered consistently, just like their match-day seat or lucky jersey.
Nishant Kedia, CMO at Rebel Foods, said the campaign aims to celebrate the fan experience rather than just leverage the cricket season. He noted that the energy, tension and rituals are what make T20 cricket special, and Faasos wants to seamlessly become part of that tradition.
As part of the collaboration, consumers can win match tickets, signed merchandise and exclusive memorabilia. The campaign is being amplified by cricket-focused Instagram creators and is live across Mumbai, Chennai and Ahmedabad.
