SMFG India Credit has launched its new brand anthem film, ‘Chal Pado, Aage Badho’, spotlighting the power of collective progress across the organisation. Conceptualised as a reflection of its shared mission and values, the film brings together employees from branches across the country, including frontline staff and senior leadership.
Set within real workplace environments, the anthem captures the everyday dedication of teams operating across nearly 1,000 branches nationwide. Rather than focusing on external storytelling, the narrative centres on the people who drive the company’s growth, highlighting unity, discipline and alignment across functions.
The film draws inspiration from the organisation’s guiding philosophy of ‘Sarvottam’, symbolising the pursuit of excellence in every aspect of operations. The recurring line “Badhe Chalo” reinforces the message of continuous progress, innovation and resilience. Through this anthem, the company positions growth not merely as expansion in numbers, but as a result of coordinated effort and shared purpose.
According to the company’s leadership, the anthem represents the collective spirit that fuels its journey toward becoming a benchmark institution in the financial services sector. Over the past year, SMFG India Credit has strengthened its foundation, improved execution and expanded its portfolio across markets.
Filmed across multiple locations in India, the production reflects the scale and diversity of its network. With ‘Chal Pado, Aage Badho,’ the company transforms its internal philosophy into a unifying narrative of ambition, responsible growth and nationwide presence.
