Chinese Wok, one of India’s leading Desi Chinese quick-service restaurant brands under Lenexis Foodworks, has appointed Havas Creative India and Arena Media as its integrated creative, social and digital media partners. The consolidated mandate includes creative strategy, social media management, digital performance marketing, media planning and buying, along with integrated campaigns across platforms.
The move aligns with Chinese Wok’s rapid expansion strategy, as the brand scales beyond 260 outlets and eyes further growth across multiple markets. Alongside physical expansion, the company is also strengthening its internal content ecosystem, including properties such as Wok FM and Crush Hour, to deepen engagement with younger audiences.
Aayush Madhusudan Agrawal, founder and director of Lenexis Foodworks, stated that as the brand grows nationally, investing in integrated brand-building initiatives is essential to match its ambition. Marketing head Vikas Iyer added that integration will play a key role in strengthening the brand’s connection with Gen Z consumers by building sharper campaigns and measurable digital impact.
From the agency side, leaders at Havas highlighted the opportunity to translate Chinese Wok’s high-energy, culture-led positioning into a cohesive creative platform that works across campaigns, social media and in-store experiences. The partnership aims to unify creativity, commerce and media under a single vision, building a scalable and culturally resonant brand ecosystem.
With this appointment, Chinese Wok seeks to craft a future-ready narrative that blends pop culture relevance with performance-driven growth.
