Agilus Diagnostics has launched a new television commercial featuring actor Anil Kapoor as part of a nationwide campaign after its transition from SRL Diagnostics. The campaign aims to inform consumers about the brand’s new identity while reassuring them that the services and values they trusted remain unchanged.

The TVC delivers a clear message – “Jo Kal Tak SRL Diagnostics Tha, Wohi Aaj Agilus Diagnostics Hai.” Through a simple and relatable narrative, the film addresses consumer confusion around the name change and reinforces continuity in service, reliability and care.

As part of the communication, the brand continues to use its earlier tagline, “Khud Ko Test Kartey Raho,” emphasising the importance of regular health check-ups and preventive healthcare. The campaign encourages individuals to prioritise proactive health monitoring while building trust in the newly named brand.

Speaking about his long-standing association with the company, Anil Kapoor shared that he takes pride in representing a legacy brand that has consistently evolved with changing consumer needs. He noted that the transition from SRL Diagnostics to Agilus Diagnostics reflects growth, trust and commitment to quality-values he personally resonates with.

Deepak Narang, Chief Operating Officer at Agilus Diagnostics, described the rebrand as a significant milestone in the organisation’s journey. He emphasised that while the name has evolved, the brand’s focus on quality diagnostics, accuracy and patient-centric care remains unchanged. According to him, the campaign reinforces Agilus Diagnostics’ commitment to being a trusted healthcare partner while adopting a more agile and future-ready approach.

The campaign has been rolled out across television, digital platforms and outdoor media, ensuring widespread reach and awareness about the brand’s new identity.