Sunfeast Marie Light, the biscuit brand from ITC Ltd, has introduced a new campaign titled #MarieLightMode, encouraging couples to take a break from digital distractions and reconnect through simple everyday moments. The initiative highlights how small, shared experiences, such as enjoying tea together, can help strengthen relationships.

The campaign draws inspiration from a study conducted in Chennai, which found that 53% of respondents admitted to spending more time on their phones than with their partners. This insight reflects the growing emotional disconnect caused by excessive screen time in modern relationships.

The campaign film features actress Jyothika alongside Senthil, portraying a modern couple whose increasing digital interactions begin to overshadow their real-life connection. The narrative takes a positive turn when the couple decides to put their phones aside during tea time, transforming the moment into an opportunity for genuine conversation and laughter. The story reinforces the brand’s belief that small, light moments can bring people closer.

Commenting on the campaign, Suraj Kathuria, VP and Head of Marketing – Biscuits, Foods Division at ITC Ltd, said the brand believes that everyday light moments play an important role in building strong relationships. Through #MarieLightMode, the company hopes to encourage couples to take mindful breaks from screens and enjoy meaningful time together.

As part of the initiative, consumers can scan a QR code on Sunfeast Marie Light packs to participate in an interactive couple’s quiz that tests how well partners know each other. Participants also get a chance to win a couple’s trip to Switzerland.

The campaign is currently live across television, digital platforms and retail activations in Tamil Nadu.