SBI Securities has introduced a new feature called ‘Women’s Mode’ on its app, aimed at creating a more personalised and accessible investment experience for women investors. The launch is part of the company’s broader Infinity8 initiative, which focuses on increasing participation and engagement among women in financial markets.
The feature has been developed based on insights from over 6,000 women investors, ensuring that the tools and journeys are aligned with their needs and preferences. It offers curated investment pathways, simplified decision-making tools, and a tailored brokerage plan designed to make investing more intuitive and goal-oriented.
At its core, Women’s Mode seeks to address common barriers that women may face in investing, such as complexity and lack of customised guidance. By streamlining the user experience, SBI Securities aims to encourage more informed and confident financial participation.
Bhuvaneshwari A. highlighted that women today are increasingly taking active roles in financial planning and wealth creation. She emphasised that the initiative goes beyond symbolic recognition, focusing instead on building long-term financial confidence and independence through meaningful platform innovations.
The launch comes at a time when women’s participation in India’s investment ecosystem is steadily rising, prompting financial institutions to rethink accessibility and inclusivity. With Women’s Mode, SBI Securities reinforces its commitment to creating a more inclusive investing environment while supporting women in achieving their financial goals.
