Amagi has unveiled a new AI-powered Artwork Generation and Transformation capability within its Amagi NOW platform, aiming to eliminate one of the most time-consuming challenges in content distribution-manual artwork creation and resizing. Built on Amagi Intelligence, the company’s AI layer, the feature enables media companies to convert raw video into platform-ready promotional creatives seamlessly.
The solution addresses a critical bottleneck in the streaming ecosystem. With content distributed across FAST, OTT, Connected TV, and social platforms, a single title often requires multiple artwork versions tailored to different formats, aspect ratios, and regional needs. Traditionally, this process involved repetitive manual work, creative iterations, and frequent compliance issues. Amagi’s new engine automates this entire workflow.
The system begins by analysing video content frame-by-frame to identify the most impactful image that captures the essence of the story. This selected frame becomes the base artwork, which can then be reviewed and approved by editorial teams, ensuring human oversight remains intact.
Once approved, the platform automatically adapts the artwork into multiple formats-such as 16:9, 9:16, 1:1, and more-while maintaining visual integrity and adhering to platform-specific guidelines. Additional elements like logos, overlays, and branding can be integrated directly within the platform, removing the need for external tools.
By reducing turnaround times from days to minutes and eliminating repetitive manual processes, Amagi’s innovation allows creative teams to focus on storytelling rather than execution. Available now for Amagi NOW users, the feature will roll out more widely in Q2 2026, marking a significant step forward in scalable, AI-driven content operations.
