Be., in partnership with Luna, has launched The Great Sleep Experiment – Volume II, advancing its data-driven approach to sleep and recovery within India’s growing wellness ecosystem. Positioned as a first-of-its-kind initiative in the supplement space, the study aims to bring measurable outcomes and scientific validation to a category often driven by claims and testimonials.
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Building on the success of its first edition, the experiment combines consistent supplementation through Be. ON DND with biometric tracking via the Luna Ring. It monitors key sleep and recovery indicators, including REM sleep, deep sleep, total sleep duration, resting heart rate, and oxygen saturation, offering a comprehensive view of sleep performance in real-world conditions.
The previous edition analysed over 600 hours of sleep data, identifying more than 320 hours of disturbed sleep and improving over 240 hours through structured intervention. Volume II expands this framework, delivering deeper insights into how supplementation impacts sleep quality and recovery.
Early findings from the latest phase show notable improvements, including up to a 16% increase in REM sleep, gains of up to 57 minutes in deep sleep, an average increase of 28 minutes in total sleep time, and a reduction in resting heart rate among participants.
The initiative reflects a broader shift towards evidence-based wellness, where brands are expected to validate their claims with data. Through this continued collaboration, Be. and Luna aim to set a new benchmark for transparency, accountability, and measurable impact in India’s evolving recovery and sleep science landscape.
