Zydus Wellness has expanded its Glucon-D portfolio with the launch of Glucon-D Recharge, marking its entry into the performance and sports hydration category. The company has also signed Milind Soman as brand ambassador.

The launch reflects a strategic repositioning of Glucon-D from its legacy identity as an instant glucose powder to a brand aligned with active lifestyles, hydration, and everyday wellness. This shift comes as India’s hydration segment gains momentum, driven by rising fitness awareness and evolving consumption habits.

Glucon-D Recharge combines glucose with electrolytes and is available in ready-to-drink bottles as well as sachets. The range also includes a no-added-sugar electrolyte variant, catering to consumers seeking healthier hydration options for daily use.

According to Tarun Arora, the brand is adapting to a broader cultural shift where fitness is becoming a daily lifestyle choice rather than a niche pursuit. He noted that the new offering aims to support consistent movement and sustained energy for consumers across routines.

The launch campaign is built around the idea of “everyday movement,” positioning hydration and energy as essential to daily activity rather than just high-performance sport. It will be amplified through fitness communities and integrated channels.

Commenting on the association, Soman emphasised the importance of consistency over intensity, aligning with the brand’s focus on simple, sustainable fitness habits.

The move highlights a wider trend of legacy brands evolving toward health, hydration, and wellness-driven categories.