JioStar, the official broadcaster and streaming partner for the TATA IPL 2026, has unveiled a strong line-up of 27 sponsors, underlining the league’s continued dominance as a high-impact advertising platform in India.
The sponsor mix spans sectors such as AI, consumer electronics, EV, and FMCG, reflecting the IPL’s wide appeal across categories. Leading the roster as Co-Presenting Sponsors are Google (Search AI Mode), Campa Energy, Havells, and Lloyd, signalling growing interest in innovation-led advertising. The Co-Powered tier includes brands like Hero MotoCorp, Birla Opus, and Amazon, blending legacy and new-age players.
A diverse set of Associate Sponsors further strengthens the ecosystem, including Association of Mutual Funds in India(AMFI), Asian Paints, Amul, Flipkart Minutes, Rapido, Google Pay, TVS Motor Company EV, and others. Amul will present the Cricket Live show, while Google Search AI Mode will sponsor Match Centre Live.
At the core of this momentum is JioStar’s integrated TV and digital ecosystem, offering seamless engagement across screens through immersive formats and personalised experiences.
According to Anup Govindan, the strong sponsor participation highlights sustained advertiser confidence, even amid global economic challenges.
As the season approaches, JioStar aims to deliver a high-impact viewing and advertising experience, further strengthening its position in India’s live sports ecosystem.
