Usha International has renewed its long-standing partnership with Mumbai Indians, marking 13 consecutive years of collaboration with the five-time IPL champions. The continued association reflects a shared vision rooted in performance, discipline, and the promotion of active lifestyles.
As the 2026 T20 season begins, the partnership ensures strong brand visibility for Usha across key touchpoints. The brand’s logo will feature prominently on players’ caps and helmets, while its ‘Usha Play’ platform will be integrated across stadium perimeters and digital screens during Mumbai Indians’ home matches. This multi-layered presence is designed to maximize fan engagement both on-ground and through broadcast visibility.
Beyond branding, the partnership aligns closely with Usha’s larger mission of encouraging movement and everyday wellbeing. Through ‘Usha Play’, the company continues to invest in a wide spectrum of sports-from cricket and football to lesser-known disciplines like Ultimate Flying Disc and sports for the differently abled. The initiative also supports the revival of traditional Indian sports such as Mallakhamb and Kalaripayattu, strengthening grassroots participation across the country.
Mumbai Indians, led by Hardik Pandya and featuring stars like Rohit Sharma and Jasprit Bumrah, offer a powerful platform to amplify this message. With cricket’s massive cultural influence, the collaboration enables Usha to connect with diverse audiences across regions and age groups.
More than just a sponsorship, this partnership represents a long-term play-where sport becomes a medium to inspire healthier, more active lifestyles at scale.
