Bata India has launched its latest campaign, “Strong Steps, Small Price,” targeting the back-to-school season with a focus on affordability, comfort, and practicality. Timed with school reopenings across India, the initiative reflects evolving consumer expectations-where parents prioritise durability and value, while children seek lightweight, easy-to-wear designs.
The newly introduced range features sneaker-style school shoes designed for all-day comfort, available in both Velcro and lace variants. Priced at ₹599, the collection aims to make quality footwear accessible to a wider audience. Bata has also introduced easy slide designs that allow children to wear shoes independently, along with waterproof clog variants tailored for the monsoon season.
Badri Beriwal, Chief Strategy and Business Development Officer at Bata India, highlighted that the campaign is rooted in everyday family needs. He noted that while parents look for reliability and long-lasting products, children prefer footwear that feels light and effortless-making comfort a central design priority.
The campaign will be rolled out across key markets including Delhi NCR, Punjab, Rajasthan, Uttar Pradesh, West Bengal, Assam, Karnataka, Tamil Nadu, Kerala, Telangana, and Maharashtra, in sync with regional school calendars. Digital activations will support the launch to drive awareness and engagement.
The collection is available across Bata retail stores, its app, and leading e-commerce platforms. To enhance value, customers purchasing school shoes will receive a 30% discount on school bags along with complimentary themed diaries-strengthening Bata’s appeal as a practical, family-focused brand.
