Olio Pizza has renewed its partnership with Rajasthan Royals for IPL 2026, doubling down on cricket as a key consumption moment with its new ‘Slice Maar’ campaign. Designed to tap into the high-energy atmosphere of match viewing, the campaign blends the thrill of a cricket shot with the joy of grabbing a pizza slice-making food an integral part of the fan experience.
At the centre of the campaign is the launch of the Royal Pizza Slice, a single-serve format tailored for convenience during matches. Positioned as a quick, no-fuss option, the product aligns with evolving consumption habits where ease and accessibility drive choices, especially during live sports.
Beyond product innovation, Olio is extending its presence into immersive fan engagement. The campaign will come alive across Rajasthan Royals’ home matches in Jaipur and Guwahati through on-ground branding, co-branded kiosks, and in-stadium sales. A key highlight is the ‘Olio Dugout’ in Jaipur-an experiential zone designed for screenings and interactive fan activities, further strengthening the brand’s association with cricket culture.
The collaboration also goes deeper into community building, with Olio partnering Rajasthan Royals’ fan base for engagement-led initiatives, turning passive viewers into active participants.
By integrating product, platform, and passion, Olio Pizza isn’t just advertising during IPL-it’s embedding itself into match-day rituals. The ‘Slice Maar’ campaign reflects a broader shift where brands aim to own moments, not just media space, making every boundary and every bite part of the same celebration.
