FedEx has rolled out a new digital campaign, ‘FedEx. The Move India Needs’, created in partnership with Saatchi & Saatchi India. The campaign leverages the massive cultural pull of Chennai Super Kings to spotlight how logistics plays a crucial role in helping Indian businesses expand globally.
Featuring popular CSK players like MS Dhoni, Ruturaj Gaikwad, and Urvil Patel, the campaign unfolds through three humour-led films. Each film explores a different sector-automotive, healthcare, and e-commerce-demonstrating how seamless logistics solutions can simplify complex global trade challenges.
The storytelling focuses on relatable, everyday business scenarios where Indian SMEs aspire to scale beyond borders. By weaving in references to international markets across the Americas, Europe, and Asia, the films position FedEx as an enabler of global ambition-making cross-border expansion feel accessible and efficient.
Importantly, the campaign builds on FedEx’s ongoing association with CSK, using cricket as a cultural bridge to connect with a wider audience. The players act not just as brand ambassadors, but as storytellers who bring credibility and familiarity to the narrative.
With a mix of humour, insight, and real-world relevance, the campaign reinforces FedEx’s role in powering India’s global trade ecosystem. It highlights how businesses, even while operating locally, can tap into international opportunities with the right logistics partner.
The campaign is currently live across digital platforms, connected TV, and social media, targeting a new generation of growth-focused Indian entrepreneurs.
