Fatima Qidwai has joined Lenovo as Global PC Strategy & GTM Manager, where she will focus on driving growth for non-gaming intelligent devices in the consumer segment. Before this, she served as Brand Activation and Store Experience Lead for SMART Bazaar at Reliance Retail, handling omnichannel marketing, digital campaigns, and in-store experiences. Qidwai has also worked with brands such as Big Bazaar and Shoppers Stop across marketing and retail-focused roles.