Ferrari has unveiled the Luce, its first fully electric vehicle and a landmark departure for a brand long synonymous with high-performance combustion-engined sports cars. Introduced in Rome, the Luce also marks Ferrari’s first five-seater model, signalling a deliberate push into the premium electric segment.
The name Luce, Italian for “light,” reflects the vehicle’s design philosophy. Developed over nearly five years in collaboration with LoveFrom – the creative agency founded by former Apple design chief Jony Ive – the car’s key components have been entirely engineered and manufactured in-house at Ferrari’s Maranello facility.
Priced at approximately €550,000 (around $640,000), the Luce is powered by Ferrari-developed electric motors capable of accelerating from 0 to 60 mph in approximately 2.5 seconds, with a top speed of around 192 mph. Customer deliveries are expected to commence in the fourth quarter.
Chief Executive Officer Benedetto Vigna described the launch as the beginning of “a new chapter” for Ferrari, emphasising that new technology must be approached with care and that design must evolve to meet both technological and customer expectations.
Market reaction, however, was cautious. Ferrari shares fell 6.3% during Tuesday morning trading, extending a decline of nearly 27% over the past year. Analysts cited investor concerns around brand identity and the broader luxury EV demand outlook. Michael Field of Morningstar noted that a section of Ferrari’s core enthusiast base views electrification as a departure from the brand’s heritage rooted in engine performance and classic aesthetics.
Ferrari confirmed it will continue offering petrol and hybrid models alongside the Luce.
