HELL Energy Drink is strengthening its presence in India with the launch of HELL ZERO, a new zero-sugar energy drink range designed for consumers seeking better-for-you beverage alternatives without compromising on taste.
The brand has also announced Indian cricketer Renuka Singh Thakur as its official face in the country, aligning its image with performance, determination, and consistency. The partnership marks a strategic step in HELL Energy’s efforts to build deeper connections with Indian consumers through sports-led branding.
The HELL ZERO range makes its debut with a White Peach flavour, offering a refreshing sugar-free option for energy drink enthusiasts. To drive initial trial and accessibility, the product will be available exclusively on Blinkit. The company has also revealed plans to introduce the HELL ZERO Classic variant in the near future, further expanding the portfolio.
According to HELL Energy, the launch reflects the growing consumer demand for healthier beverage choices. Renuka Singh Thakur’s association reinforces the brand’s commitment to high performance and excellence-qualities that resonate strongly with athletes and modern consumers alike.
As the brand continues to expand in India, Renuka will feature prominently across upcoming campaigns and marketing initiatives, helping HELL Energy position itself at the intersection of energy, performance, and evolving consumer preferences.
