Edge by Titan has introduced its latest brand campaign, “Engineered with HeART,” featuring actor Jim Sarbh, bringing together storytelling, design, and watchmaking heritage under a unified creative vision. The campaign launches alongside “Made in India: A Titan Story,” a documentary series streaming on Amazon MX Player that chronicles Titan’s evolution and the people who shaped its journey.
At the heart of the campaign is the exploration of the intersection between precision engineering and artistic expression. Edge by Titan highlights how its design philosophy blends technical excellence with creative imagination, particularly through its Edge Fumage collection, known for its ceramic construction and distinctive fumé dial aesthetics.
The campaign also extends into storytelling, with Jim Sarbh portraying Xerxes Desai, the visionary former Titan executive credited with laying the foundation for the company’s watchmaking legacy and the development of the Edge brand. His role in the series adds depth to the brand narrative by connecting its present innovation with its historical roots.
Jim Sarbh described the collaboration as a reflection of conviction and creativity, emphasizing how the Edge range represents a balance between precision and imagination. His portrayal of Desai allowed him to engage with the philosophy behind Titan’s evolution and its commitment to innovation.
Titan’s Chief Sales & Marketing Officer, Kalpana Rangamani, noted that Edge has always stood for the fusion of engineering and design, and the collaboration reinforces this identity. She added that the campaign celebrates Indian horology while reinforcing the brand’s continued focus on innovation.
Through this campaign, Edge by Titan strengthens its positioning as a brand where craftsmanship meets emotion, continuing its legacy of innovation in modern watchmaking.
