SharkNinja APAC has unveiled its first-ever India marketing campaign featuring Bollywood actors Ananya Panday and Chunky Panday, marking a key milestone in the brand’s India expansion strategy after entering the market earlier this year.

The integrated campaign introduces two of the brand’s flagship kitchen appliances-the Ninja Blast Portable Blender and the Ninja Combi 14-in-1 Multicooker-using the real-life father-daughter duo to showcase the products through relatable family moments and light-hearted humour.

For the Ninja Blast Portable Blender, the campaign kicks off with a playful teaser built around the phrase “Tired of Chunky,” before revealing the blender’s portability and performance. Meanwhile, the Ninja Combi campaign transforms Chunky Panday into a “Cooking Ninja,” demonstrating how a single appliance can prepare a variety of dishes, from samosas and dhoklas to cakes and idlis, highlighting its versatility for Indian kitchens.

The campaign reflects SharkNinja’s strategy of blending global product innovation with locally relevant storytelling to build awareness and drive consideration in the Indian market.

Commenting on the launch, Mrunmay Mehta, Managing Director & Country Head – India, SharkNinja APAC, said, “As we establish SharkNinja in India, it was important for our first campaign to resonate with local audiences while staying true to our innovation-led approach. Ananya and Chunky’s natural chemistry perfectly captures the spirit of modern Indian households.”

Sharing her experience, Ananya Panday said the campaign mirrored her real-life bond with her father, making the collaboration authentic and enjoyable. Chunky Panday added that the kitchen has always been a space for conversations and shared moments, making the campaign especially meaningful.

Through its first locally developed campaign, SharkNinja aims to strengthen its presence in India by positioning its Ninja range as smart, versatile kitchen solutions designed for today’s evolving lifestyles.